The business model is “ the Internet thinking ” the traditional catering brand on the basis of the establishment of a focus on building, operating fans and community economy, focus on brand differentiation and O2O, and the most focus on the improvement of Chinese fast food experience, from the product and marketing should do a very deep exploration and management, more important is that the construction of the brand is unique and continue to strengthen. Editor's view, from the business logic, the Zhen is in a very balanced and ultimately return to the product of the way from 0 to 1 of the business with a Chinese fast food.
Summer of 2015, Beijing Jianwai SOHO west side of a small Chinese style fast food restaurants become order takeout surrounding many white-collar workers preferred brand, and because the restaurant unique rice taste, and let the near white-collar class often night packing all kinds of rice home as a family dinner staple food, an obscure but popular business fast food brand called & ldquo; Zhen M & rdquo; Wang Yu, founder of hope Zhen meters to & ldquo; meet you on the & lsquo; M & rsquo; all fantasy & rdquo; to create a rice culture catering brand, a positioning in the high-end crowd healthy snack brand. “ Zhen in meters, low oil, less salt, no Chicken MSG is our concept of health standards. ”
